When Brands Move Through Space: Building Campaigns You Can Take Anywhere Some brand ideas don’t belong on a screen or a shelf, they need space, movement, and real-world interaction to work properly. That’s where physical brand builds come in. Not...
Xanita Strengthens Australian Distribution with Graphic Art Mart Xanita is pleased to announce a new chapter in its Australian journey through an exclusive distribution partnership with Graphic Art Mart. While Xanita has previously been available in Australia, access to the...
Retail Is Changing. Is Your Display Strategy Ready?
What worked five years ago doesn’t cut it anymore.Today’s consumers expect more—from the brands they buy and the way those brands show up in-store. Retail is no longer just about shelf space and signage; it’s about experience, adaptability, and values....
5 Creative Ways Designers Are Using Xanita Board Right Now
Think it’s just a board? Think again.Xanita board has become the go-to material for designers looking to push boundaries without pushing up their carbon footprint. It’s strong, lightweight, printable, and 100% repulpable—which means it ticks boxes for brands and builders...
A Win for Sustainable Design: The Starbucks Bakery Unit Takes Top Honours at the 2025 OMA Awards
Sustainability took center stage at the 2025 Shop! Outstanding Merchandising Achievement (OMA) Awards—and we’re proud to share that the Starbucks Bakery unit, produced for G&J Pepsi and entered by Middlestreet Graphics & Display, was awarded the coveted Sustainability Award. At...
Why Human Design Still Matters in the Age of AI: The Role of Creativity in Industrial Design
In recent years, artificial intelligence (AI) has rapidly transformed the landscape of many industries, and industrial design is no exception. With AI tools becoming more sophisticated, it's easy to see why some believe that machines might soon replace human designers....
Farming For The Future Campaign
“Sustainable farming is the cornerstone of a prosperous future. By embracing regenerative practices, we can combat climate change and ensure food security for generations to come.” In line with this vision, we recently partnered with Woolworths and VM Central to...
Crafting a Winning Exhibition Stand
In the world of exhibits, a well-crafted brief acts as a guiding beacon for designing an outstanding stand that connects with your audience and meets your goals. It’s the blueprint that streamlines the design process, ensuring every element serves a...
Essential Tips for Designing and Executing Your Exhibition Stand
Exhibition stands are more than just physical structures; they are powerful marketing tools that can attract attention, engage potential customers, and leave a lasting impression. A well-designed stand communicates your brand’s identity, values, and offerings, setting you apart from the...