Xanita Blog

A look inside
Xanita Introduces Poster Printing

Xanita Introduces Poster Printing

With years of experience in the industry and a strong track record of working with leading retailers and brands, Xanita embarks on a new venture in South Africa’s poster printing industry.  We realised that there is a need for a sustainable solution that is low-cost, fast, and can do medium to low digital print runs. 

But why poster printing? Poster printing is one of the most affordable printing options available to brands. Digital poster printing allows businesses to create campaigns suitable for various purposes, such as product promotion, enticing customers, providing information, and enhancing exhibitions. Posters are ever-evolving, meeting the changing trends of society and consumers. In fact, a recent poll revealed that 92% of customers stated they had seen a poster advertisment in the 30 minutes before making a purchase and 83% indicated they would make an impulse purchase that same day. Additionally over 50% of millennials reported that they paid attention to print advertisements.  Digital poster printing enables you to place your core message at eye level in a place where it’s guaranteed to make a difference. 

We recently acquired a new state-of-the-art roll-to-roll printer, specially designed for brands and retailers in need of medium-volume, full-colour CMYK paper print. At the core of the printer lies a specially developed technology that integrates printhead, paper, water-based color ink, and drying methods into a seamless printing experience. This integration not only enhances efficiency but also ensures impeccable print quality. One of the standout features is its remarkable printing speed, capable of producing at an astonishing rate of 700 square meters per hour, significantly reducing turnaround time for larger poster projects. Some of the other remarkable features of the printer are: 

  • Handling 130gsm/170gsm paper for single-side print only and up to 250gsm/360gsm for single or double-sided print
  • Print posters up to 2500mm wide and as long as necessary. 
  • Front dryer and heater.
  • Specialised inkjet head, that excels in roll-to-roll printing.

Add to the above feature, the technology is the most sustainable yet for digital poster printing, using water-based inks and printing exclusively on paper. 

Our entry into the digital poster printing industry marks a significant milestone in our commitment to offering comprehensive sustainable solutions for retailers and brands in South Africa. With our state-of-the-art digital printing technology, we enable businesses to transform their ideas into vibrant, eye-catching posters that captivate audiences and drive results. From retail displays to exhibition stands, our seamless integration of sustainability, affordability, and speed ensures that your message stands out in the ever-evolving landscape of advertising. Join us as we embark on this journey to take digital poster printing in South Africa head-on. 

For more info on our poster printing services, to place an order or get our rate card email sales@xanita.com or call 021 852 0606

Leave a Reply

Your email address will not be published. Required fields are marked *