- Shoppers tend to use leading brands iconic triggers (colour, logo, shape, typography) to navigate different categories.
- Clear, bold pricing helps shopper decision-making.
- Ensure availability of stock – out of stock products will frustrate the shopper and stimulate brand switching.
- Shoppers can be disrupted through relevant and strategically placed displays (secondary or on-shelf especially) e.g. Counter units are great for impulse purchase – but shouldn’t offer expensive items.




- Help the shopper find what they’re looking for quickly.
- Site secondary displays (FSU’s for example) in areas that ‘go with the flow.’
- Have clear pricing.
- Ensure product availability and properly merchandised units.
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FESPA 2018
FESPA 2018