A Journey of Innovation and Sustainability
For nearly two decades, Xanita has redefined what’s possible with engineered fiberboard. What started as a vision to replace traditional materials with a lightweight, fully repulpable alternative has grown into a global movement toward more sustainable design solutions. From high-impact retail displays to immersive exhibition experiences and cutting-edge interiors, our products empower brands, designers, and manufacturers to create without compromise.
Our mission is to question the status quo, pioneer new designs, and share our learnings with the world. Guided by values of integrity, honesty, and collaboration, we strive to contribute to positive change for a better world. Over the years, we’ve grown from a local innovator to a global leader, establishing partnerships and distribution networks across continents, all while staying true to our roots as creators and educators.
Our Core Values
The Xanita Pillars
At Xanita, we are guided by three core pillars that define our mission and shape our impact on the world. These pillars—Sustainability, Innovation & Creativity, and Education & Community—drive our commitment to creating a better future for design, industry, and the planet.
Innovation & Creativity
At Xanita, innovation isn’t just about developing better materials—it’s about reimagining what’s possible. We challenge conventional thinking by providing lightweight, durable, and adaptable solutions that empower designers and brands to push boundaries. From intricate retail displays to large-scale expo structures, our engineered fiberboard allows for bold, beautiful, and functional creations without the limitations of traditional substrates.
Innovation and creativity are at the heart of Xanita’s DNA. From our inception, we’ve been dedicated to pushing the boundaries of what’s possible with sustainable Xboard. Our design studio & prototyping facility continuously develops new applications and solutions, ensuring our customers have access to the latest in designs. Whether it’s developing custom solutions for unique projects, or inspiring groundbreaking designs, we’re here to empower creators to think bigger and build better.
Sustainability & Responsibility
Sustainability isn’t a trend for us—it’s the foundation of everything we do. Our fiberboard is fully repulpable, made with up to 100% recycled fiber, and designed to reduce environmental impact at every stage. We work with businesses that share our commitment to minimizing waste, cutting carbon emissions, and creating circular solutions that don’t compromise on quality or performance. The future of design is sustainable, and we’re leading the way.
By choosing Xanita, you’re not just selecting a product—you’re embracing a cycle of renewal that reduces waste, conserves resources, and contributes to a healthier planet. Our commitment to sustainability extends beyond our products; it’s woven into our manufacturing processes, partnerships, and every decision we make, ensuring we leave a positive legacy for future generations.
Collaboration & Education
Great design doesn’t happen in isolation—it thrives on knowledge sharing and collaboration. We partner with brands, designers, and manufacturers, offering the expertise and training needed to make the most of Xanita board. Through workshops, design support, and an open exchange of ideas, we help our clients unlock the full potential of sustainable design. Whether you're an industrial designer, architect, a retail brand, or an exhibition specialist, we’re here to help you create smarter, greener solutions.
At Xanita, we believe that sharing knowledge is key to progress. That’s why we’ve established the Xanita Academy, offering free resources, tutorials, and training to designers, printers, and creators globally. By open-sourcing our learnings and collaborating with partners worldwide, we’re not just building products—we’re fostering a community of informed, inspired, and empowered individuals. Together, we’re driving a movement towards a more sustainable and creative future.
Xanita was founded on the belief that sustainability and innovation should go hand in hand. Our mission is to push the boundaries of design with smarter, more sustainable solutions—helping businesses reduce their impact without compromising on creativity or performance.
— James BeattieCEO & Founder
Our History
2004 - 2007
The Founding and Early Years
Xanita was founded in 2004 in Cape Town, South Africa, with a mission to transform the design and construction industries by offering sustainable, high-performance alternatives to traditional materials like MDF and plastic. Xanita’s founders were driven by a vision to create materials that prioritized environmental responsibility without compromising on quality.
In 2007, Xanita launched its first product, Xanita Print, at FESPA Berlin. This lightweight, recyclable board was designed specifically for printing and display applications. Its exceptional print quality, durability, and environmental benefits quickly gained attention, establishing Xanita as an innovative player in the global market and marking the beginning of its rise.
2008 - 2013
Expansion and Product Innovation
Building on the success of Xanita Print, the company introduced Xanita Kraft in 2008.
By 2011, Xanita had established the Cape Town Board Converting Centre, enhancing its production capabilities to meet rising demand. In 2012, the company’s head office team expanded to 74 staff members.
In 2013, Xanita’s dedication to sustainability earned it a significant accolade: the EcoProduct Ecolabel from EcoStandard. As the first company to receive this certification for its X-Board product.
2014 - 2017
Global Growth and Strategic Partnerships
Xanita’s influence grew further in 2014 with the launch of its CNC cut-file store, an e-commerce platform offering pre-designed templates for various applications. That same year, the company established the Xanita Training Academy, providing free resources and tutorials to educate designers, printers, and creators worldwide.
In 2015, Xanita opened a European distribution center. In 2016, the company forged partnerships with distributors in the Middle East and North Africa (MENA) region and Singapore, introducing its products to new markets and further solidifying its global presence.
A pivotal moment came in 2017, when Xanita partnered with Mohawk Fine Paper. This collaboration significantly boosted Xanita’s reach in the United States and Canada, cementing its status as a key player in the sustainable materials market.
2018 - 2024
Innovation, Education, and Community
Xanita’s commitment to innovation has remained unwavering. Its state-of-the-art R&D center continuously develops new products and applications, keeping the company at the forefront of sustainable design solutions.
The Xanita Academy has evolved into a cornerstone of the company’s mission, offering free training and resources to empower creators globally. This “open-source” approach to knowledge-sharing reflects Xanita’s belief that education is essential to driving progress and sustainability.
In 2023, Xanita’s contributions to the circular economy and its efforts to reduce waste in the design industry were recognized with prestigious awards.
2025
A Sustainable Future: Today & Beyond
Today, Xanita is at the forefront of the sustainable materials movement, continuing to evolve with the needs of the industry. The company’s board is used in retail environments, exhibitions, and commercial interiors, offering a viable alternative to less sustainable materials.
With sustainability now a core focus for businesses worldwide, Xanita remains dedicated to pushing the boundaries of what’s possible with engineered fiberboard. By championing responsible design, collaboration, and continuous innovation, Xanita is shaping the future of sustainable interiors and visual communication.
The journey is far from over. With ongoing research and development, new product innovations, and deeper global partnerships, Xanita is set to redefine how brands, designers, and manufacturers think about materials—one repulpable board at a time.
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